I can't believe it..

I was surprised and elated to find out that I was going to be featured in a magazine. An actual magazine where people learn about different entrepreneurs and small business owners. How lucky am I?? If you'd like to take a look at the article on ShoutOut North Carolina, click HERE or read below:

We had the good fortune of connecting with Heather Roberts and we’ve shared our conversation below.

Hi Heather, we’d love to hear what makes you happy.

What makes me happy is the profound ability of photography to capture fleeting moments, emotions, and stories that may otherwise go unnoticed. It’s the art of freezing time, preserving cherished memories, and telling the unique narratives of the people and places I encounter.

Photography allows me to connect with families during their most intimate and joyous moments, from weddings and newborns to those precious everyday interactions. Seeing the smiles, tears, and shared laughter through my lens brings me immense joy because I know I’m creating timeless mementos that families will cherish for generations.

Beyond that, I find happiness in the creative process. Every shot, every scene, and every person is a new canvas to work with, and my background in theatrical scenic painting has instilled in me a deep appreciation for the artistry of visuals. The challenge of capturing the essence of a person or place and creating something beautiful out of it is a constant source of inspiration.

What truly brings me happiness, though, is the sense of community and the support of fellow entrepreneurs, artists, and local businesses. By doing what I love and collaborating with like-minded individuals, I get to be a part of a network that is reshaping the way our cities function. I believe in the power of small businesses, the tenacity of entrepreneurs, and the uniqueness of artists. The idea of helping others succeed and contributing to the authenticity of our cities is incredibly fulfilling.

In essence, what makes me happy is the fusion of art, storytelling, community, and the knowledge that every click of the shutter brings moments of joy to my clients and their families. It’s a beautiful journey that I am grateful to be a part of, and it fills me with happiness every day.

Let’s talk shop? Tell us more about your career, what can you share with our community?

My art at Swan Creek Studios is deeply rooted in the essence of storytelling through photography. What sets me apart is my background in theatrical scenic painting, which brings a unique artistic perspective to my work. I specialize in family photography, capturing moments of love, joy, and connection in various life events, from engagements and weddings to newborns and birthdays. I also have a passion for real estate photography, using my design skills to make properties shine.

I take pride in my commitment to preserving the authenticity of the moments I capture. My goal is not just to take photos but to tell stories, allowing personalities and emotions to shine through in my images. What excites me the most is the opportunity to create lasting memories for my clients. I’m proud of the trust they place in me to document their most cherished moments, and I feel privileged to be a part of those experiences.

My professional journey has been a rewarding but not always an easy one. Like any career, I faced challenges, but I’ve learned that perseverance and a dedication to continuous improvement are key. I overcame obstacles by seeking inspiration from fellow photographers, learning from my mistakes, and adapting to the changing landscape of the industry. Challenges have been valuable lessons that have helped me refine my craft.

What I want the world to know about Swan Creek Studios is that we are not just about taking pictures; we are about capturing the heart and soul of each moment. Our commitment to supporting small businesses, artists, and our local community is at the core of our brand. We aim to change the way people spend their money by encouraging support for independent, creative entrepreneurs and businesses. Our mission is to bring a touch of small-town charm to the big city, where everyone’s story matters.

In essence, Swan Creek Studios is more than a photography business; it’s a gateway to genuine and personal storytelling. I’m excited about the journey ahead, and I’m committed to continuing to share the beauty of authentic moments with the world.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

If I was hosting a week long eventful trip for my best friend and she visited Winston-Salem this is how my itinerary would look:

Day 1: Arrival and Welcome

Start with a warm welcome and get settled.

Dinner at Sweet Potatoes for a taste of Southern classics with flavorful twists.

Day 2: Coffee and Art Exploration

Begin our day with a visit to Krankies for artisanal coffee and breakfast.

Explore The Reynolda House Museum of American Art, with its premier collection of American art.

Continue exploring the local art scene or museums.

Dinner at a local eatery to experience more of the city’s culinary delights.

Day 3: Brewery Tour

Visit Foothills BrewPub to taste locally brewed craft beers and enjoy elevated pub fare.

Spend the afternoon exploring more of the city, including its parks and landmarks.

Dinner at another local restaurant for a different culinary experience.

Day 4: Escape Room Adventure

Challenge our critical thinking and observation skills at Total Escape, Winston Salem’s favorite escape room.

Enjoy a fun and immersive escape room experience.

In the evening, explore more of the city or attend any local events or entertainment.

Day 5: Historic Sightseeing

Continue our exploration of Winston-Salem, possibly revisiting some favorite spots.

Have lunch in one of the local parks and relax in the green space.

In the evening, explore more of the city’s history and culture.

Day 6: Family Fun

Consider spending a relaxing day at Bailey Park.

Participate in any events or activities happening at the park.

Enjoy an outdoor picnic or food from one of the local food trucks.

Day 7: Farewell

Enjoy our last breakfast at a local cafe or restaurant.